Why every parent needs a digital wardrobe
Tired of overflowing closets and outgrown clothes? Keeping track of what your kids have, what they need, and what to resell can feel like a never-ending job. A digital wardrobe changes that.
When you know Sarah has 14 jeans, you also know she doesn’t need a new pair. Photo: Mockup of the Gemz app.
Wouldn’t it be nice to have something that helps you stay organized, save time, and even make money? We’re building the ultimate resale platform for parents. Want early access? Join the waitlist today
What is a digital wardrobe – and how does it work?
A digital wardrobe is an online tool (often an app) that lets you store, organize, and manage your family’s clothing virtually. Instead of sorting through messy drawers and overstuffed closets, you have everything in one place – digitally.
With a digital wardrobe, you can:
✔️ See everything you own at a glance.
✔️ Track what’s needed as kids grow.
✔️ Easily categorize by size, season, and occasion.
Read more: A smarter way to manage your wardrobe
What makes Gemz (digital wardrobe) different?
✔️ AI-powered resale automation – no need for manual listings.
✔️ Bulk selling made easy – sell multiple items at once with one tap.
✔️ Community-driven shopping – connect with other parents to buy and sell directly.
✔️ Seamless wardrobe integration – track what you need and when to replace it.
✔️ Get outfit recommendations and styling suggestions.
✔️ List outgrown clothes for resale in one click.
And with Gemz, selling will be as easy as one tap. Sign up now to be the first to try it!
“Children outgrow 500–1000 clothing items before they turn five. That’s a lot of clothes to manage. And if you have 3 children, that’s up to 3000 clothing items!”
How can a digital wardrobe help parents?
Children outgrow 500–1000 clothing items before they turn five. That’s a lot of clothes to manage. And if you have 3 children, that’s up to 3000 clothing items! Clearly, managing kids' clothing is a financial and logistical challenge. A digital wardrobe makes it easier.
According to a study, the average British parent spends approximately £764 annually on their child's clothing, with 6% of parents spending up to £1,500. On average, each child was found to have more than 154 items of clothing, as well as shoes valued at more than £190.
1. Stop overbuying & save money
Know exactly what your child has before buying new items.
Avoid duplicates and unnecessary purchases.
Buy second-hand directly from other parents to save money.
2. Sell outgrown clothes effortlessly
No more photo sessions – listings are generated with one click.
Sell multiple items at once – bulk resale made easy.
Make money from clothes your kids no longer wear.
3. Stay organized without the clutter
Quickly sort clothes by size, season, or category.
Instantly know what to keep, donate, or sell.
Free up space in your home while keeping wardrobes manageable.
@journey2gemz Imagine having a personal assistant for your closet – helping you declutter, refresh your style sustainably, and connect with a like-minded community. By joining the waitlist, you'll be the first to experience an app that makes it easy to: 👉 Digitally organize your wardrobe 👉 Buy and sell clothes effortlessly 👉 Find and share style inspiration This is the app we’re making. Sign up to our waitlist to be first in line and get premium features for free! #declutteryourlife #declutterwardrobe #digitalcloset #techstartup ♬ original sound - Our startup journey 🇳🇴 Gemz
Be the first to try it – join the waitlist for Gemz!
We’re a startup building the first resale platform made for parents, where selling is as easy as one click and finding what you need is effortless.
💡 No more clutter. No more wasted clothes. Just an easy way to stay in control.
📩 Spots are limited! Sign up for early access today
Lisa Skaar Næss | Founder @Gemz
